Business broker lead generation that fills your pipeline with sellers.

We find business owners across the US and Canada who look ready to sell, start real conversations with them, and book qualified seller appointments on your calendar. Done for you. No SDR hire.

Quick Answer

The best way for business brokers to get more listings is to reach business owners before they list, not after. That means targeting owners who show exit signals (long tenure, retirement age, no successor), reaching them by email and social from your own name, following up consistently, and qualifying for timeline and deal size before the first call. RGI Systems runs that whole process for brokers and M&A advisors in the United States and Canada.

The Problem

Buyers are everywhere. Listings are the bottleneck.

Referrals are unpredictable.

CPAs, lawyers and past clients send great deals, but not on a schedule. Some months are full, some are empty.

Owners don't raise their hand.

Most owners thinking about an exit are not searching for a broker yet. By the time they are, three other brokers are already talking to them.

Prospecting takes you off deals.

Every hour you spend cold calling or building lists is an hour you are not valuing, marketing or closing a business.

The Opportunity

The largest ownership transfer in North American history is underway.

In Canada, 76% of small business owners plan to exit within the next decade, putting over $2 trillion in business assets in motion, and only 9% have a formal succession plan (CFIB). In the United States, baby boomers own roughly 2.3 million businesses with employees, about 45% of all privately held employer firms (Project Equity). Most of those owners have not called a broker yet. The brokers who reach them first win the listing.

What Works for Business Brokers

Target exit signals, not just industries.

Owners 55 and older, 15+ years in the business, $1M to $20M in revenue, no family successor in leadership, and industries seeing consolidation. These owners convert far better than a broad list of every company in a zip code.

Lead with a question, not "want to sell?"

Short, human messages that ask about their plans for the next few years get replies. Messages that pitch a valuation on the first touch get ignored.

Remove the risk.

Offers like a free, confidential valuation or a no-obligation exit conversation get more replies than talking about your brokerage.

Use more than one channel.

If an owner doesn't answer an email, they see you on social. Content and short video make your name familiar before the call.

Follow up four times.

Most replies come after the second or third touch. A four-step sequence spaced over about two weeks beats one message and a guess.

Qualify before it hits your calendar.

We confirm timeline, rough revenue or SDE range and real interest before a call is booked, so you talk to sellers, not tire kickers.

How RGI Systems Helps

Learn

We map your ideal listing by industry, deal size, geography and the deals you have closed before.

Find

Our AI pulls owners and decision makers from 30+ data sources and flags exit signals like tenure, age and succession gaps.

Reach

Personalized email and social outreach from your name, plus video content that builds trust with owners before they talk to you.

Book

Our team handles replies, qualifies each seller and books appointments straight onto your calendar.

What's Included

Where We Work

Serving business brokers across the United States and Canada

We work with Main Street business brokers, lower middle market M&A advisors and exit planning firms across the US and Canada, including Ontario, British Columbia, Alberta, Quebec, Texas, Florida, Colorado, Arizona, California, the Pacific Northwest and the Northeast. Campaigns are built around your territory, so you only get owners in the markets you serve. Canadian campaigns follow CASL and US campaigns follow CAN-SPAM.

FAQ

How do business brokers get seller leads?
The main sources are referrals from CPAs, attorneys and financial advisors, past clients, listing sites, direct mail, cold calling and outbound email and social outreach. Referrals convert well but are unpredictable. Targeted outbound to owners with exit signals is the most controllable way to add listings every month.
How do I find business owners who are ready to sell?
Look for signals: an owner over 55, 15 or more years in the business, no successor in leadership, a recent key hire like a general manager, or an industry that is consolidating. RGI builds lists from 30+ data sources filtered on those signals, then reaches out with a simple question about their plans.
Is cold email effective for business brokers?
Yes, when it is targeted and handled properly. Separate sending domains, warmed inboxes, short personal messages and fast human replies keep you in the inbox and protect your main domain. Blasting a generic list does not work.
Do you work with M&A advisors and lower middle market firms?
Yes. We work with Main Street brokers, M&A advisors and exit planning firms. The targeting changes with deal size, but the system is the same.
Do you work with business brokers in Canada?
Yes. We run campaigns for brokers across Canada and the United States, and Canadian outreach is built to follow CASL.
Will my leads be shared with other brokers?
No. Every list is built for you and your territory. You own the data.
How fast can we start?
Most brokers are live within 3 to 5 days of the onboarding call.
Is there a long-term contract?
No. We work month to month and earn the next month by performing.

Ready for More Sellers?

Book a strategy call. We'll look at your territory and deal size and tell you straight whether we can help.